About FittingBox
FittingBox is the world leader in providing virtual try-on solutions to the eyewear industry.
We are a young innovative VC backed venture, which delivers leading-edge augmented reality based technologies and business solutions to all actors within the optical industry: brands, retailers, e-businesses, frames and lenses manufacturers.
We provide innovative, premium quality solutions specifically tailored to meeting the needs of optical businesses and of their web users. Our solutions span from virtual-try-on applications which alleviate the barriers of buying glasses online and increase sales transformation ratios, to drive to store solutions, as well as web 2.0 virtual marketing applications which enhance brands’ web experiences.
Leading global names already benefit from our solutions such as the Luxottica Group, Ray-Ban, Lacoste, Krys (Guildinvest), Visilab (GrandVision), Decathlon, Glasses Direct, Asos and Brandalley amongst many others.
Our Research team is composed of world-class researchers in the areas of face detection, analysis, reconstruction, segmentation, adjusting, face and eye tracking and 3D digitization of real objects.
The FittingBox story ...
FittingBox was created by Benjamin Hakoun and Ariel Choukroun, two young and complementary entrepreneurs. The story started when they realized whilst visiting an optical retailer that they could not see themselves in the mirror when trying on glasses. Ariel, PHD in computer science from INP, and engineer from INSA, and Benjamin, freshly graduated from HEC (leading French business school), saw the business opportunity behind this fairly common problem faced by consumers. Their combined skills and entrepreneurial energy led them to intense research and development in augmented reality and facial recognition, gaining technological and scientific support throughout the way and winning national innovation awards with the French Ministry of Research. FittingBox was born in August 2006 and based on a promising start the two raised money.
In June 2009, FittingBox raised funds from Banexi Ventures Partners. Banexi, an investment fund specialized in high-tech companies with high growth potentials, invested 1.5 million € in FittingBox. Among Banexi’s successes are Kelkoo and Inventel.
Headquartered in France, with offices in Paris and Toulouse, FittingBox operates worldwide. The continuous improvement and innovative approach of our virtual try-on technologies assures our customers of our true commitment to the industry.
