Printing its logo on glasses’ lenses is an innovative and successful way for a brand to get some positive publicity. The idea came to Paul Morlet, Lulu Frenchie founder, while he was watching a poker match on TV : the room was full of ads, but the camera focused on the players’ faces, covered with dark sunglasses. So why not using the free space left on the spectacles ?
Lulu Frenchie, now Europa’s top glasses advertiser made a leap forward in the online shopping experience by adding the FitLive plugin to its website. The customer designs the frames, adds an image on the lenses, and try them on before chosing to finalize his/her purchase.