In July, while the Berlin Fashion Week was in full swing, G-Star Raw introduced its Spring/Summer collection at Kater Holzig, a former soap factory, now one of the capital’s hippest clubs.
The 1500 VIP guests attending the party enjoyed a dance show performed by a ballet troup.
On the occasion of the launch of G-Star’s eyewear collection, Fittingbox exclusively developed a virtual try on platform using the FitLive technology. It was placed inside a reconstitued photobooth upstairs inside the club.
Isolated from the rest of the party by curtains, the photobooth generated the curiosity and the enthusiasm of the guests : indeed, they could try on original frames with a virtual mirror in augmented reality , and print their own picture. The visitors then left their mark on the attraction by hanging their picture in the cabin.