G-Star's eyewear photobooth was one of the star attraction at their Berlin Fashion Week party - FittingBox
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G-Star’s eyewear photobooth was one of the star attraction at their Berlin Fashion Week party

By September 4, 2013 No Comments

In July, while the Berlin Fashion Week was in full swing, G-Star Raw introduced its Spring/Summer collection at Kater Holzig, a former soap factory, now one of the capital’s hippest clubs.

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The 1500 VIP guests attending the party enjoyed a dance show performed by a ballet troup.

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On the occasion of the launch of G-Star’s eyewear collection,  Fittingbox exclusively developed a virtual try on platform using the FitLive technology. It was placed inside a reconstitued photobooth upstairs inside the club.

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Isolated from the rest of the party by curtains, the photobooth generated the curiosity and the enthusiasm of the guests : indeed, they could try on original frames with a virtual mirror in augmented reality , and print their own picture. The visitors  then left their mark on the attraction by hanging their picture in the cabin.

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