It will for sure seduce consumers who are keen to wear exclusive glasses : 1600 different combinations are available, with the motifs inside the arms among many other distinguishing personalizable details. The frames can be tried-on in both 2D and 3D, the site being equipped by Fittingbox’s FitLive and FitPhoto virtual try on solutions. These were developed in keeping with the rest of the site so that everything works together seamlessly .
The brand’s main message is “become one of a kind”, but in a succesful way. This is why, on the side of the page, some insightful tips about which frames shape or which colors to choose are given by a fashion expert. To create the buzz around this launch, Optic 2000 installed an interactive giant screen TV/mirror at La Defense shopping center in Paris, which scans the look of bystanders and displays a percentage of similarity with existing ones.
The passersby are thus invited to cross through the other side of the looking glass to become “unique” . That is to say design their own frames on touchpads and try them on thanks to the embedded FitLive technology.