OWIZ Street 

is an interactive storefront window that allows passersby to virtually try-on frames in 3D from outside the store.

With an average of 230 try-on sessions per month and almost 2 minutes spent in front the storefront window, don’t wait anymore to grab passers-by attention! Engage with them today to generate attraction to your store tomorrow!

Boost your store offering with the best of customer experience and become an emotional creator!

  • 93% of users think it is an innovative and fun experience
  • 53% of try-ons are happeing outside business hours

*Metrics based on all active OWIZ Street storefront windows since January 2017


Open your store’s doors


Grab passers-by’s attention


Announce Promotions & Novelties


Stand out from the competition


  • Ultra-realistic virtual frame try-on technology
  • Automatic face detection and frame positioning
  • Real-time face tracking (augmented reality)
  • Unlimited access to FittingBox DATA,  the world’s largest database of virtual frames
  • Two interactive modes: switch frames automatically or let users control the experience with their smartphone
  • Display promotional coupons


  • OWIZ Player: High performance computer
  • Pro-grade HD camera
  • Wireless keyboard
  • Direct delivery to office
  • Customer Support
  • 36 months software license
  • 36 months hardware warranty


  • Wifi or internet access
  • Electrical plug
  • Storefront Window
  • Space on floor
  • No skills required



A major business asset recognized by our customers
We’re located at the border. French people even crossed it just to discover, try the solution and buy eyewear!

Cyril Lamon, Optician, SWITZERLAND

OWIZ Street is now a real asset and allows me to stand out from the crowd. What's better than being able to give 24/7 access to the virtual try-on, attract passersby attention and create buzz?!

Thierry Peyraud, Owner of 7 Optic 2ooo stores, FRANCE

I chose this fun and unexpected way to try on frames.

Maxime Levy, Optician, FRANCE

Press coverage


Owiz Street turns opticians’ shop windows into interactive experiences.

Lookvision.es – October, 2016

Acting as a groundbreaking advertising space, this interactive shop window named Owiz Street allows passersby to remotely control it from outside the store using their smartphones.

Focus Optique – March, 2017

A new digital solution to create buzz!

Bien Vu – October, 2016



Easily manage frame selection for all your OWIZ products online

Available online 24/7, myFittingBox provides access to FittingBox DATA, our database of digital glasses.

Browse the worlds largest database of digital frames to create your own custom catalog!


Interested in our solutions?


Contact us to learn more