News & Press Releases

It’s a major recognition for Fittingbox and for our entire team: our innovation project to develop the new generation of StudioBox has been...

Gen Z now represents over 40% of global consumers, and their impact on ecommerce is undeniable. In the eyewear industry, this...

Millennials represent one of the largest consumer groups for eyewear, and their buying habits are strongly shaped by the digital world....

In the competitive eyewear market of 2025, measuring customer experience has become more sophisticated and more strategic. Modern cus...

With over 215 million virtual try-ons performed every year around the world, each quarter we reveal the 10 most virtually tried on frames,...

In 2025, the eyewear industry is experiencing a major transformation in how shoppers engage with brands. Customer expectations are shaped...

Virtual try-on technology is transforming the eyewear industry by helping customers try on frames digitally before making a purchase....

Fittingbox, the world leader in eyewear virtual try-on and 3D digitization of glasses, is proud to announce the launch of Optical Fit Pro,...

Choosing the right pair of glasses can be overwhelming. With thousands of frames available, finding the ideal match often feels like...