E-Commerce (2)

A large share of eyeglasses customers seems to remain unaware of virtual-try-on (VTO) services, even among those who have already visited...

The global pandemic has changed the way that consumers think, live, and buy in 2022 and it is forecasted to continue. Consumers are...

A great turning point occurred when the pandemic affected how customers shopped in person. Fears that customers may contract the virus...

The digital landscape has changed the way we experience the world, however, augmented reality has taken it to another level. In the last...

When customers are satisfied with their shopping experience, they become a loyal customer. If they are ecstatic with their experience from...

Augmented Reality filters are trendiest now more than ever! They’re everywhere: you see them when you’re scrolling on your Facebook feed,...

Omnichannel marketing is essential if you want to attract and nurture modern consumers through their unique buyer’s journeys. In previous...

Omnichannel marketing is a multichannel sales approach that provides customers with an integrated shopping experience. The customer can be...

It would be nice if the path to eyewear sales was as simple and as smooth as is often described. But any talk of THE buyer’s journey is...