De Rigo: eyewear, design, and innovation with virtual try-on

Many eyewear specialists are taking the step of innovation by adopting virtual try-on solutions. The Italian group De Rigo, one of the...

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How to sell glasses online with the best buying experience?

Afflelou group is a major player in the optical sector in France and Europe, perceived as the "preferred optical brand in France". With the...

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Always delight your customers: Buyer's journey in omnichannel [part...

Omnichannel marketing is essential if you want to attract and nurture modern consumers through their unique buyer’s journeys. In previous...

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Customers are mobile-first: Buyer's journey in omnichannel [part 2]

Omnichannel marketing is a multichannel sales approach that provides customers with an integrated shopping experience. The customer can be...

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From passerby to customer: Buyer's journey in omnichannel [part 1]

It would be nice if the path to eyewear sales was as simple and as smooth as is often described. But any talk of THE buyer’s journey is...

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