"But it was the condition to really stand out and make our activity totally accessible."
"So whatever reassurance you can give them as they follow their purchase journey is a way to reinforce your brand credibility."
"In 99% of the cases, customers are happy, they may come back to buy new frames in the next year or even in the next 6 months."
Founded in 2015, first online, Le Petit Lunetier is a French brand that defines itself as an accessible, simple and egalitarian brand.
Our goal is first to sell glasses accessible to all, focusing on fashion rather than paramedical. That is to say, to put forward the accessories, the styles of the various brands, rather than to sell glasses through the traditional care path that are the prescriptions and the medical refunds.
We opened our first physical store in 2018 due to high demand from the customers.
"In fact, when you are an online brand, you are one among thousands. The only thing customers are afraid of is that their order never arrives, or that it does not look like the picture. So whatever reassurance you can give them as they follow their purchase journey is a way to reinforce your brand credibility."
"That really was our goal: turning the eyewear shopping experience, which is a bit boring at first, into a fun and very cool experience", tells Elie ATTIAS, Founder and Director at Le Petit Lunetier.