Afflelou integrates Fittingbox virtual try-on software

A tool to improve eyewear shopping

European eyewear giant, Afflelou Group, has opted for our
Virtual Try-On technology on its website.

Thierry Pires, former Digital Director at Afflelou Group, tells you everything about the implementation of our solution.

Afflelou turn to eyewear virtual try-on tool

Conversion rate

"Today we have reached a conversion rate of 40%, while we were expecting a rate around 20/25% [...]"

Competitive advantage

"[...] I wouldn't want our competitors to have the same technology."

Ultra realistic rendering

"We had great feedback, both on Live try-on and photo try-on. The rendering of the frame looks real [...]"

How to improve the eyewear shopping experience both online and in-store?


Get insights from Afflelou Group

About Afflelou Group

The AFFLELOU Group is one of the main European franchisors of optical products and hearing aids.

Founded in France, in 1972 by Alain Afflelou with its first store locator in Bouscat (near Bordeaux), the AFFLELOU Group represents the 1st franchise network of optical products and hearing aids in France, and benefits from a strong presence and notoriety on its other main territories like Spain, Switzerland or Belgium.

Today, the AFFLELOU Group is present in 19 countries with 1,445 stores and meets the diverse needs of eyewear and hearing aid wearers through a multi-format, multi-brand, multi-product and omni-channel offer.

With the ambition to always satisfy its customers and to provide an even more efficient purchasing experience, Alain Afflelou innovates by integrating new technologies.


About the concerns Afflelou Group was trying to figure out when looking for a virtual try-on tool such as Fittingbox

"It was our Marketing Director who decided to implement Fittingbox Advanced Virtual Try-On on our website, to re-place an existing solution that had a lower rendering and lower quality. The solution was not mobile responsive."

"Today, considering that a large part of traffic is on mobiles, it was essential that our virtual try-on technology be compatible on mobiles." relates Thierry PIRES, former Web and Digital Product Director at Afflelou Group.


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