KRASS is an innovative German eyewear brand that offers customers high-quality, fashionable eyeglasses, sunglasses and contact lenses. With an online store and 84 stores nationwide, the brand also offers free eye tests, contact lens fitting and instant service for eyewear.
When it comes to KRASS, quality is everything! With good products, expert service and qualified staff, KRASS has been revolutionizing the eyewear market for over 30 years.
About why did KRASS opt for Augmented Reality and Fittingbox virtual try-on?
"Our goal is to provide our customers with an attractive shopping option online as well. Customers want to see if glasses suit them before they buy them. "
"Especially in the current time, it is important to make the shopping experience from home as good as possible for the customer.", relates Vivian CLEMENTE, Digital Marketing Manager at KRASS.