Transitions Optical has been pioneering photochromic technology for more than 30 years. Back in the 1990s when the industry was very much focused on correction, we had the vision that light management should be a crucial part of eye health and wellbeing.
Today, our brand and products are even more relevant, with 9/10 people experiencing light sensitivity and people’s eyes being subjected to more light sources than ever before.
Our broad portfolio offers cutting edge solutions for all patients, and they love Transitions! Once they switch to our lenses, 95% of glasses wearers repurchase them. This is due to our unique benefits, focusing on vision performance, protection and style! For example, with seven lens colors and additional mirror coatings, we offer ECPs the opportunity to style frames for each individual patient.
About why Transitions decided to turn to Fittingbox virtual try-on software for glasses
"Given that our product is very dynamic in nature, it can be difficult to demonstrate it in store and especially mounted in actual glasses. We needed some way of demonstrating this to potential wearers, along with our full range of lens colors."
"An interesting use case is where we see ECPs directing their customers to our virtual try-on tool prior to an appointment.", explains Liam MURPHY, Digital Marketing Manager at Transitions.