There are two main ways to design you own filter: either you have the expertise to do it yourself or you can ask professionals to do it for you. The latter usually is the easiest way to get your filter as professionals are used to create filters and are familiar with the process.
Working with professionals will also give you the opportunity to have some insights and guidance. Instagram filters can be very different from one another. It’s one of their many advantages: the possibilities are near endless when it comes to customization. That means you can really create something that matches your product and brand universe.