Fittingbox chosen by Fielmann as key strategic partner for digitization

29 November 2018 • 2 min read

After several months of worldwide technological research and analysis, Fielmann, Central Europe`s market leader in eyewear, has chosen FittingBox as one of its key partners for the digitization process.

A solid R&D background, unique technological solutions for omnichannel consumer journeys, and a clear roadmap for new disruptive technologies are the key reasons for this partnership. 


From left to right: Bernard De Savignies (COO VP Finance, Services & QA – FittingBox), Ariel Choukroun (Co-founder, VP Research, Technology & Product – FittingBox), Marc Fielmann (CEO Fielmann), Benjamin Hakoun (Co-founder, CEO – FittingBox), Thomas Rützel (Managing Director Fielmann Ventures), Christophe Baste (Corporate Secretary & Head of Legal – FittingBox), Guillaume Lemoine (VP Product - FittingBox).


Marc Fielmann, CEO Fielmann: “With 13 patents, FittingBox is a global leader in 3D Try-On and fitting technology. FittingBox provides a 3D Try-On solution that is technologically superior to all relevant alternatives. It is a key component of the digital eyewear platform that Fielmann Ventures is building together with its partners. FittingBox and Fielmann jointly pursue the strategic goal of providing customers with a unique experience in an omnichannel world of quality prescription eyewear. 

Ariel Choukroun and Benjamin Hakoun, co-founders of FittingBox, and respectively CTO and CEO of the company, explain the reasons behind this partnership and why it accelerates FittingBox’s mission to become the worldwide leader for augmented reality solutions in the eyewear industry for the benefit of its entire customer base: 

Ariel Choukroun: “AFittingBox we are used to being one step ahead, figuring out what’s next and how to translate it into actionable eyewear solutions. We have clearly understood that “actionable” is a key word to accelerate our solutions adoption, both by our clients and the final customers.   

Having products that are easy to integrate, to manage and to interact with while being relevant at each step of the purchasing funnel are essential features to empower the daily selling routine for thousands of optical store staffs, online and instore“. 

Benjamin Hakoun, CEO and co-founder of FittingBox adds: “When the opportunity arose to have Fielmann as a minority shareholder in the company, we seized this opportunity as key chance for improving our product actionability for the benefit of the entire customer base as well as a strong acceleration of our technological roadmap.  

Thanks to established feedbacks protocols between our 2 product departments, we are going to be able to constantly improve our solutions. With Fielmann’s financial commitment, we are going to accelerate the introduction of some new AR and AI technologies that will transform the optical client purchasing experience forever. 

It is also a source of pride for us, that Fielmann, as Central Europe’s market leader, shares our values and endorses our vision. It proves that the intuition we had more than 13 years ago starts to become a reality. 

We would like extend a special thank you to all the FittingBox team members, women and men, who commit themselves on a daily basis for the benefit of our Company and thousands of our customers worldwide”. 


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