After Instagram, Facebook and Snapchat, the world’s leading virtual try-on in eyewear, Fittingbox takes on trendy app TikTok to create engaging effects.
TOULOUSE, FRANCE (June 3rd, 2022) – Fittingbox, inventor of the first digital mirror and producer of the world’s largest database of eyewear 3D models, has recently launched its first virtual try-on effect on the most popular social media platform, TikTok. Already familiar with providing social media filters to its customers, the tech company has created several effects for major eyewear brands including Linda Farrow, Jimmy Fairly and Tom Davies for the Matrix: Resurrections movie release.
Known to be the pioneers in digital eyewear, Fittingbox turned to TikTok as soon as the platform allowed its users to create their own effects. Launched in 2017, TikTok has rapidly become one of the most used apps in the world.
Today, the platform has more than 1.2 billion monthly active users with 63% of users aged under 29 years old, making it appealing to a young and interactive audience.
The emergence of TikTok has brought with it a “commerce that entertains” running on highly relevant content and massive engagement, making TikTok very attractive for brands looking to build brand awareness and boost sales.
In a survey conducted by the short-form mobile video platform, it was found that 74% of TikTok users say that TikTok has inspired them to find out more about a product or brand online, and 66% of TikTok users agree TikTok has helped them decide what to buy. Since its creation in 2006, Fittingbox has witnessed that interactive experience gives the opportunity for brands to connect on another level with users and empowers companies to create meaningful relationships with potential consumers that can eventually lead to loyalty and trust.
« At Fittingbox, we are proud to provide eyewear professionals with a complete try-on experience, including filters on all major social media” said Fittingbox CEO and Co-founder, Benjamin Hakoun. “These extremely engaging platforms are where internet users spend most of their free time. By powering a try-on experience on social media, we give the opportunity for brands to increase their visibility tremendously”.
By making available the most innovative products to the eyewear industry, Fittingbox positions itself as the one partner who understands optical needs and fulfill them with cutting-edge technology. The company’s mission is to assist eyewear professionals while the world turns to the most forward-looking fields including Augmented Reality, Diminished Reality and Metaverse.
Based in France (Toulouse) and in the USA (Miami), Fittingbox has established itself as the world leader in virtual fitting and eyewear digitization. Fittingbox, the leader in Augmented Reality (AR) in Eyewear and frame digitization in 3D, develops cutting-edge optical solutions based on machine learning, computer vision, and now Diminished Reality (DR). Quietly behind the scenes as the technology for the largest optical and luxury groups worldwide, Fittingbox was the first to launch the “virtual mirror” allowing consumers to try glasses on via a desktop or mobile device, in real time, thanks to augmented reality. The company generates more than 95 million virtual fittings per year and represents the largest database of 3D frames in the world, with over 120,000 pairs.