Boost your e-commerce eyewear sales

The conversion rate is the percentage of users completing a desired action (a purchase for an e-commerce website). It's meant to evaluate the purchase intention of the visitors of a website.

It’s expressed as a percentage and calculated via a simple formula:
Conversion rate = number of specific actions taken in a period of time / total number of visits to your site in the same period of time.

It can’t be directly linked to the turnover of online sales but is a valuable indicator of your website’s efficiency in turning a visitor into a customer.

A/B testing is a good way to determine the impact of virtual try-on on a website as it gives insights on the conversion rate and the engagement rate.

Designed for determining the best user experience by comparing the performances of two versions of the same page (version A vs version B), A/B testing is commonly used to evaluate the appeal of a feature on a website.

To know more about the impact on the conversion rate of the virtual try-on, check out the case study about Fielmann A/B testing

Thanks to our patented technology, we digitize real frames to create their digital twins. We've specifically developed a software to edit the 3D version of real frames to make them as close to reality as possible.

Fittingbox's virtual try-on engine positions the frame on the user's face where it should be, with the accurate size. 

In addition, we've released a new version of our virtual try-on displaying high-end frame renderings, with a focus on transparent glasses. Learn more.