"Consumers who use the Virtual Try-On on our online shop visit 3 to 4 times more product pages"
"Virtual Try-on is definitely a huge booster for our online sales."
"This is a killer feature to drive increasingly more traffic to stores"
The Fielmann Group is a manufacturer, distributor and retailer of vision aids and other optical products, as well as hearing aids and accessories. More than 27 million people wear Fielmann eyewear.
The stock-listed family business was founded in 1972 and is headquartered in Hamburg, Germany. Today, Fielmann operates more than 930 stores in 16 countries and through digital sales on its website.
For over 50 years, the name Fielmann has been synonymous with fashionable eyewear at fair prices. The company not only offers top brands and international designers, but also employs top in-house designers who set the fashion standard for eyewear.
"We have compared the conversion of sunglasses purchases: with a Virtual Try-On experience, it goes up to 3x more than without VTO, depending on the countries."
"After virtually trying on a pair of glasses, we observed that users are twice more likely to book an appointment in one of our shops." tells Stefan WOLK, E-commerce Director at Fielmann Group.