The realism of Fittingbox's 3D assets certified by ecommerce giant Amazon

TOULOUSE, FRANCE (June 12, 2025) –  Fittingbox, the world leader in eyewear virtual try-on and 3D digitization of glasses, becomes the first eyewear specialist to be certified by Amazon as a trusted 3D content provider. 

Thanks to this certification, eyewear brands selling on Amazon can now benefit from Fittingbox’s expertise to showcase their collections in the best light through an immersive virtual try-on experience.

Certificate of completion delivered by Amazon to Fittingbox as “Amazon Certified 3D Content Provider”, under the supervision of Pearson Vue

Fittingbox’s 3D creation process has met Amazon’s specific technical requirements, making it a trusted partner of the ecommerce giant. In other words, the ecommerce giant guarantees that digital assets provided by Fittingbox are faithful to the real glasses and meet the specific requirements of the global marketplace. This development reflects Fittingbox’s strong expertise, built on more than 18 years of experience in 3D eyewear digitization and supported by a portfolio of 59 international patents.

Thanks to this partnership, Amazon sellers can tap into Fittingbox’s technology to enhance their product listings. Sellers simply reach out to Fittingbox to create a digital twin of their eyewear. The high-quality 3D model is then uploaded on Amazon to activate virtual try-on (VTO) on the product page. This easy process empowers sellers to highlight their products in the most effective and engaging way.

Amazon observed a x2 increase in purchase conversions when customers used Augmented Reality (AR) like virtual try-on. Offering an immersive shopping experience through Augmented Reality gives shoppers a more complete and confident understanding of products, helping to reduce hesitation and uncertainty. By allowing them to virtually try on eyewear, this technology boosts engagement, increases conversion rates, and can significantly reduce return rates as gives them the reassurance they need to make informed decisions. Adding such immersive experience is also a powerful way to make a brand stand out in one of the world’s most competitive online marketplaces.

3D glasses digitized by Fittingbox

“Amazon’s certification unlocks a brand-new distribution channel for every Fittingbox customer. Backed by 18 years of digitization know-how and our patented FBX processes, any brand — or anyone in the eyewear value chain — can now tap our ecosystem to craft and deliver Amazon-ready 3D assets with quality and industrial-scale speed.” says Fittingbox’s Chief of Sales, Marketing & Customer Success, Dominique BAZIN.

This certification testifies the trust Amazon has placed in Fittingbox’s expertise, granting access to a proven, high-quality 3D and Virtual Try-On experience. Sellers can confidently enhance their product listings, improve customer engagement, and ultimately drive higher conversion rates. With Fittingbox’s 3D assets, they gain the assurance that their customers are experiencing cutting-edge technology designed to elevate the online shopping journey.

Know more about the digitization process of Fittingbox

About Fittingbox

Based in France (Toulouse) and the USA (Miami), Fittingbox has established itself as the world leader in virtual fitting and eyewear digitization. Fittingbox, the pioneer in Augmented Reality (AR) in Eyewear and frame digitization in 3D, develops cutting-edge optical solutions based on machine learning, computer vision, and now Diminished Reality (DR).

Quietly behind the scenes as the technology for the largest optical and luxury groups worldwide, Fittingbox was the first to launch the "virtual mirror," allowing consumers to try glasses on via a desktop or mobile device in real time, thanks to augmented reality. The company generates more than 215 million virtual fittings per year and represents the largest database of 3D frames in the world, with over 195,000 pairs.