To create a custom filter for social media, you first need to determine on which platform it will be published. Then, you will need to use the editor dedicated to creating the filter.
- Instagram/Facebook filter: Meta Spark is the tool that allows you to build and transform augmented reality filters for your brand in order to publish on Instagram and Facebook.
- Snapchat filter: Lens Studio allows you to design your own filters and share them on Snapchat to provide an immersive experience.
- TikTok filter: Effect House is the required software to develop and handle AR filters for TikTok. It is the dedicated tool to create, publish and share effects on this social media platform.
If you want to download and use one of these softwares to create your own custom filters, technical skills in 2D and 3D editing are needed.
Of course, you can also use turnkey social media filter solutions.
Fittingbox team offers full support in creating your filter (from frame digitization to publishing the effect).