Create a custom Snapchat filter for Glasses mobile-version-guide-snapchat-filter

Snapchat Filters for Glasses

How to create your own filters: the complete guide

Want to create Snapchat filters for glasses?
From editing to promotion, find out how to generate engagement
and increase brand awareness with custom filters in Augmented Reality.

Create a Snapchat Filter

Snapchat is famously known for messaging and sending photos and videos that disappears once seen (i.e ephemeral content).

It is also possible to create video content by adding effects in Augmented Reality thanks to filters. 
Snapchat launched the first AR filters for social media in 2015. The platform is now the reference when it comes to filters and it has the largest library of effects (face transformation, fashion accessories, logo, animated background...). There are even mini game filters.

Many brands offer their own filters to promote their products (glasses, makeup, clothes, accessories) and gain visibility by adding their logo. More than 2 billion Snapchat filters are used every day in marketing campaigns and sponsored posts!

Build your own Snapchat Filter

The audience to target on Snapchat


The Snapchat audience is young: mainly 18-24 year olds (39% of users) are active on the social platform. The 25-34 age group is also well represented with 22% of users.
The messaging system on this social network is also the most used among 15-24 year olds.

It is mainly the creative and spontaneous nature of Snapchat that is appreciated by users. Users spend an average of 1 hour a day on the application, for a total of 5 billion snaps sent a day.

Augmented reality filters are therefore an effective way to create both funny and immersive content among Snapchatters.

Considering how viral Snapchat is, many brands are present on the platform, whether to enternain their audience or to fill a need, like virtual fitting. With filters, they can offer more immersive shopping experiences to young consumers.

Users trying on an AR filter on Snapchat

Key Numbers of Snapchat Filters 

social media

Filters seen per day on Snapchat

2 Billion

Filters in sponsored content

 

time-picto

Time spent using AR filters

x5

Compared to the time spent on more traditional content without filters

 

interaction-picto

Filters usage rate

30%

Share of users who generate at least one filtered content per day.

 

online

Conversion rate

+30%

Conversion rate after using a Snapchat filter for a product

 

What benefits do Snapchat filters offer for your eyewear brand?


Eyewear brands and businesses can benefit from Snapchat filters in their marketing strategy. Indeed, for businesses looking to reach a young and specific target, filters are valuable communication tools to: 

  • Reach a large audience: on Snapchat, filters are widely used and benefit from a viral diffusion among a large number of users.
  • Gain awareness: publishing a custom Snapchat filter with your brand's logo is a creative and effective way to quickly get known  by users.
  • Offer a virtual try-on experience: with Augmented Reality, Snapchat filters allow your customers to virtually try on your glasses directly on the platform. This encourages engagement and purchase.
  • Increase conversions and purchases: using Snapchat filters to promote fashion accessories is very effective. Nearly a third of users who have virtually tried a product make a purchase.
  • Generate in-store traffic: with Snapchat, it's possible to create geo-localized filters, which allow you to publicize the location of your store and encourage users to come and meet you.
Eyewear brands promote glasses on Snapchat

How to create your own Snapchat filter?

To create a Snapchat filter, you will need to go through the dedicated creation tool : Lens Studio.

Just like Meta Spark for Instagram filters, and Effect House for TikTok filters, Lens Studio allows you to create and share Augmented Reality (AR) filters for Snapchat.

You can design your own filters in two ways:

  1. Using the Lens Studio editing tool: you'll be able to create and add 3D objects, textures, lights and other elements needed to create your filter. However, creating a filter requires expertise in design of 2D and 3D objects.

  2. Using turnkey solutions to easily publish a filter for your brand and product.

Our team of experts in 3D digitization is at your disposal for a complete support in the creation of your filter.

How long does it take to create and publish a Snapchat filter?

The time it takes to create and make a filter available on Snapchat varies depending on its level of customization and complexity. The more specific the filter request is, the longer it will take to design.
In general, it can take anywhere from 1 to 4 weeks to create a filter, depending on the level of customization requested.

How much does a Snapchat filter cost?

The budget needed to create a filter depends on the complexity of your project. The more complex your need is, the bigger the budget will be.
To create a simple filter you will need to spend around $300. For a very customized and complex filter, it can cost up to $5.000.

We offer you customized social network filters with a background of your choice and 4 pairs of digitized glasses.

Using AR effects for your marketing & sales strategy.

 

Augmented reality filters can help you promote your latest collections in a creative way, in order to encourage interactions with your audience and generate more conversions.

It is also possible to customize your filters with your brand image, you will be able to enhance your notoriety and benefit from a higher visibility on the social network.
Specsavers, Fendi, Ralph Lauren, Longchamp or Gucci have already created eyewear filters on Snapchat.

Do not hesitate to talk with our team to create your own filter and boost your business.

Fittingbox, leader in eyewear digitization and 3D frames

With the largest database of digital frames, including more than 140k digitized glasses in 3D, Fittingbox is your partner when it comes to
create AR filter for social media platforms.
Pick up to 4 frames you want to showcase, and we help you through every step of the creation to publish your AR filter.

 

 

Discover our Social Media Filters for Glasses

 How to promote your Snapchat filter?


There are two ways to promote a Snapchat filter. You can publish it organically, or in an ad-sponsored way.

The most effective and free way to promote your AR Snapchat filter is to create a Snap to show a preview of your effect via a story.
You can also share your filter via a Snapcode (dedicated QR code). This same code can be shared virally.
Your filter will also be available in the Snapchat effects gallery on the app. Users will then be able to find your filter via keyword search.

Regarding the sponsorship of your filter via the Snpachat Ads interface, you will be able to target a specific audience (age, location, interests) and take advantage of the mutual sharing between users.

Promote Snapchat filter to try on glasses

How to track the performances of a Snapchat filter?


To analyze the usage performance of a Snapchat filter, you can access a dedicated dashboard on the Lens Insights effects interface.

On your dashboard, you'll be able to identify and get to know your audiences better with demographic and interest data. You'll also have access to the results of your filter usage with engagement data (reads, views, shares, favorites).

Monitor performances of Snapchat filter on Lens Insights

Are you considering creating your Snapchat filter for Glasses?

 

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