Founded by Ariel CHOUKROUN and Benjamin HAKOUN in August 2006, FittingBox is the French company that invented the 1st Digital Mirror enabling us to try on glasses in Augmented Reality.
With thousands of customers worldwide, opticians, frame brands, and opticians’ groups, we are leaders in our field: virtual try-on of glasses both online and in-store.
We constantly strive to develop new technologies and new services to help eyewear professionals improve their performance and level of service. Audacity and challenges are the founding elements of FittingBox. They stimulate us and allow us to continuously innovate.
We create virtual mirrors online, on tablets, or on kiosks which aim to help people wearing glasses to more easily find frames that best suit their body type and style.
FittingBox is also today the 1st Photo Studio dedicated to frames. We have built the world’s largest digital database of eyewear photography (high definition photographs for digital catalogs and three-dimensional modeling).
Innovation is in FittingBox’s DNA. We have our own research laboratory specialized in computer vision. With our portfolio of patented technologies, our ideas and our capacity to innovate every day, we are continually trying to improve the customer experience and the buying experience of people wearing glasses.
Based in Labège, near Toulouse in France (headquarters), and Miami in the US since 2016, the FittingBox Company has roughly fifty employees.