Fittingbox started as an idea born in the mind of two entrepreneurs : Benjamin Hakoun and Ariel Choukroun. In 2006, the startup invented the first digital mirror allowing anyone to try on frames online, or on their phone in real time, thanks to Augmented Reality.
Today, this technology generates more than 50 million virtual try-ons, representing a 300% increase between 2019 and 2020. Fittingbox also produces the largest 3D frames and photo database in the world, accounting for around 100k digital frames.
In 2015, the team won the Prize of Grand Prix des Trophées of Digital Economy and came first at the National Contest of Digital Innovation. In 2017, Fielmann, the German optical leader, joined Fittingbox’s investor board. In 2020, Fittingbox released an improved version of its rendering engine featuring the assurance of a true-to-life size and ultra-realistic renderings of frames. In addition, Fittingbox has recently been laureate of BPI France's National I-Nov competition.
Today, Fittingbox employs more than 80 people around the world, and counts more than 4,000 businesses among its clients, ranging from major international players of the optical and luxury industries such as lenses and frames manufacturers, optical franchises, e-retailers and luxury brands.
Fittingbox Key Numbers
Customers around the world
In the USA & Europe
Frames in our photo & 3D Database
Laureate of the “Création Développement” Trophy – Contest organized by the French Ministry of Research
Prize for Innovation of “Région Midi-Pyrénées - Concours Innovations”
Award of “Création d’entreprise” of “Concours HEC et Challenges”
Winner of “Plan de Relance Economique – web 2.0” by the French Ministry of Economy
Special Award of “Jury Panorama Top 250 des éditeurs de logiciels – Syntec Numériques et Ernst & Young”
Prize of “Trophées de l’économie Numérique”
Winner of “Concours d’Innovation Numérique BPI France”
Winner “Concours d’Innovation I-Nov BPI France”
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