Our expertise in AR and 3D renderings

Augmented reality (AR) should not be confused with Virtual Reality (VR).

AR consists of superimposing virtual elements in the real world to complete it, unlike virtual reality, which completely immerses the user in a fictional environment.

Augmented reality, therefore, can be used with a computer, smartphone or tablet, while virtual reality generally requires a specific mask such as the Oculus Rift or HTC Vive.

Discover in our dedicated guide how Augmented Reality is a killer feature for your eyewear business.

The essential component needed to create a realistic virtual experience is the engine. At Fittingbox, we regularly invest in a cutting-edge engine, following technological advances. 2 main characteristics of this in-house engine: Physically Based Rendering (PBR) and cross-platform.

The quality of the 3D assets displayed is also critical. That’s why we continue to optimize and upgrade our digitization process to produce high quality renderings.

Read more about the importance of true-to-life rendering in virtual try-on.

The most common way to create a 3D asset is to rely on a graphic designer that will take time to manually recreate in 3D the physical object.

At Fittingbox, we create a more scalable and efficient way to create high resolution and accurate 3D frame models designed for virtual experiences. Our 3D StudioBox is a frame digitizing box created by Fittingbox and based on our +15-year experience of shooting eyewear.
3D StudioBox scans frames and replicates them in 3D in a matter of hours while it could take several days without Fittingbox  patented technology.

Discover in this short video how Fittingbox turns a physical frame into a digital one.