"[...] the quality of virtual try-on is an appealing feature and also that it works well on all devices, especially on mobile."
"It allows a consumer to get rid of their last doubt before deciding to make a purchase decision."
"On top of that the gamified nature of the virtual try on means people stay on our page longer [...]"
Swiss Eyewear Group is an eyewear company established in 2013. We specialize in designing, producing and distributing high quality, affordable eyewear globally. This includes our brand INVU, a portfolio of licensed brands, private label services as well as safety eyewear.
In Switzerland, we sell our glasses on a variety of different channels. This includes our online shop, invushop.com, launched in March 2020. In addition to that, we also sell on various e-commerce stores and marketplaces, as well as at traditional offline stores and opticians.
"I think for eyewear, there is this big question “how do you solve the need of someone to go and actually physically try on a product?” and virtual try-on is a good solution to at least give someone an idea on how the glasses look on their face."
"When it comes to finding the right fit, this is a bit harder. However, we see that the new Fittingbox technology is accurate in getting the fit right. Overall it is clear that the virtual try-on allows a user to actually see what style might suit them, and that is a great USP (unique selling proposition)." tells Bianca CADUFF, former Digital Manager at Swiss Eyewear Group.