Swiss Eyewear Group is an eyewear company established in 2013. We specialize in designing, producing and distributing high quality, affordable eyewear globally. This includes our brand INVU, a portfolio of licensed brands, private label services as well as safety eyewear.
In Switzerland, we sell our glasses on a variety of different channels. This includes our online shop, invushop.com, launched in March 2020. In addition to that, we also sell on various e-commerce stores and marketplaces, as well as at traditional offline stores and opticians.
About the main concern Swiss Eyewear Group was trying to solve with Fittingbox virtual try-on
"I think for eyewear, there is this big question “how do you solve the need of someone to go and actually physically try on a product?” and virtual try-on is a good solution to at least give someone an idea on how the glasses look on their face."
"When it comes to finding the right fit, this is a bit harder. However, we see that the new Fittingbox technology is accurate in getting the fit right. Overall it is clear that the virtual try-on allows a user to actually see what style might suit them, and that is a great USP (unique selling proposition)." tells Bianca CADUFF, former Digital Manager at Swiss Eyewear Group.