"So, we thought virtual try-on would help solving the cons of all those situations."
"I chose Fittingbox over Ditto because of the real time versus photo try-on. I preferred your live try-on concept."
"We have seen an increase of people using it, and it is way better than we anticipated."
At Project Lobster, since 2018 in Barcelona, we create fashion eyewear in an fair way, embracing transparency and making everything easy for customers. We are dedicated to offering handmade glasses made with materials ready to be recycled and reconverted.
We believe that we are paving a new way of selling glasses and sunglasses through physical stores and virtual experience. We believe the eyewear industry should be more digital in the next following years and we are trying to have it right now just with the only objective of adding and delivering as much value to our customers as possible.
Besides our online shop, we have 5 physical stores: 3 in Barcelona, 1 in Madrid and 1 in Valencia.
"This happened during the pandemic in 2020 when we had to close our stores. We thought “hey, right now a virtual solution would be great” because people would still have something to try out glasses.", explains Ivan ODAIR, Head of Technology at Project Lobster.
"Now, the situation has improved, but during that time, some people only had 30 minutes to have a clear idea of which frames they wanted. So, we thought virtual try-on would help solving the cons of all those situations."