To measure the benefits from a virtual try-on feature, Fielmann initiated an A/B testing on 5 million visited pages. Stefan WOLK, Director E-Commerce at Fielmann tell us the impact on engagement rate and conversion rate.
Case studies from Store Owners
Discover how eyewear stores can optimize their sales with virtual try-on through our customer testimonials.
In these use cases you will get insights about:
- What concerns eyewear stores are trying to solve with virtual fitting
- What is the impact of virtual try-on on eyewear sales when in-store
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In-Store
How KRASS answers the need of trying-before-you-buy
With the virtual try-on, KRASS Optik makes the purchase journey better and brings joy to eyewear shoppers. Helping by AR technology the brand offers its customers an immersive way to experience glasses online.
Grab attention from passersby with a virtual mirror for glasses
Iris Optique seizes the opportunity to entice even more passersby into its store thanks to the implementation of a large Virtual Try-On screen into its storefront window.
A digital storefront window to drive in-store traffic
Alfredo FILHO (Store manager at Otica Quality, Manaus, Brazil) gives his feedback after the implementation of the Virtual Try-On solution, OWIZ Street.
How Afflelou has improved the eyewear shopping experience
Thierry Pires, former Web & Digital product Director at Afflelou, tells you everything on the implementation of our advanced virtual try-on solution for website. He also tells what benefits it brings to the French eyewear group.
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