Even though virtual try-on is becoming common in eyewear, and more widely in the fashion industry, it's crucial to promote it on every possible touch point with your customers.
Why's that? Because a few basic principles apply:
So with all that in mind, there are a few strategies to adopt if you want your new virtual try-on feature to be effective and bring added-value. These strategies may help you highlight your virtual try-on and make it reflect how easy it is to use. In other words, they will encourage your customers to virtually try on glasses on your website and make them purchase their next pair.
At Fittingbox, by accompanying all types of customers every month, we know from experience the 5 things you should to keep in mind before getting your virtual try-on.
Matthieu Montpellier, Head of Customer Success at Fittingbox, goes through these 5 key success factors to answer all your questions, including the following topics: