Eyewear E-commerce Website: 7 Tools to Stand Out in 2024

22 February 2024 • 6 min read

Digital Tools to make your eyewear E-commerce stand out

The eyewear industry is experiencing significant growth in online sales. As more individuals opt to purchase glasses and lenses through the internet, the competition among e-commerce websites intensifies. So, how can you differentiate your eyewear e-commerce platform and draw in more customers?
Fortunately, several valuable tools and technologies have been developed to enhance your website and expand your business reach.

In this article, we will introduce you to some of the most effective tools for eyewear e-commerce. These tools enable you to enhance the shopping experience for your customers by providing a wider array of choices and customization options. Ultimately, this leads to increased brand visibility and website traffic. Additionally, we will showcase examples of successful eyewear e-commerce websites that leverage these tools effectively.

I. Website CMS Platform

A CMS (Content Management System) platform is a software application that allows users to create, manage, and modify digital content on a website without requiring specialized technical knowledge. It provides a user-friendly interface for managing web content, including creating and editing web pages, organizing and categorizing content, and integrating various features such as e-commerce functionality.
Two popular CMS platforms for e-commerce are WooCommerce and Shopify.

Benefits of CMS Platforms

CMS platforms offer several benefits for eyewear e-retailers and brands:

  • Easy product and catalog management: They provide a convenient and efficient way to set up and manage an online store for glasses,
  • Easy content editing: Key features include customizable templates, inventory and content management,
  • Plugins library: These platforms also boast a wide array of plugins and extensions that can be used to enhance the user experience, such as virtual try-on technology, personalized product recommendations, and social media integrations.

Check out our webinar: Actions for Maximizing Sales on Shopify store

Eyewear Websites Using Popular CMS Platforms

  • WooCommerce: The website IC Berlin is built using WooCommerce, showcasing the platform's suitability for eyewear e-commerce. WooCommerce, as a WordPress plugin, offers a high level of customization and flexibility, making it an ideal choice for businesses that want more control over their online store's design and functionality.
  • Shopify: (Caddis is an eyewear e-commerce website that utilizes Shopify as its CMS platform. Shopify is known for its user-friendly interface and all-in-one e-commerce solution, making it easier for beginners to set up and manage their online stores. It also supports the integration of virtual try-on technology and other e-commerce features.


II. Virtual Try-On

Virtual try-on technology allows customers to virtually try on products, such as eyewear, before making a purchase. It uses augmented reality (AR) to overlay 3D digital frames on the user's face, creating an immersive and realistic experience.
This technology replicates the in-store fitting experience using AR, enabling customers to visualize how glasses will fit on them, leading to more informed purchasing decisions.

Benefits of Virtual Try-On

Virtual try-on technology brings various benefits to both customers and retailers:

  • Customers can:
    • Shop online with convenience, interaction, and immersion,
    • See how glasses fit their face and style,
    • Buy confidently and avoid returns.

  • Retailers can:
    • Increase sales and conversions,
    • Reduce return rates and improve customer satisfaction,
    • Build customer trust and brand reputation.

Eyewear brands Offering Virtual Try-On

Several eyewear e-commerce websites have successfully implemented virtual try-on tools.
For instance, Alensa and Fashion Eyewear are examples of e-retailers that offer online try-on features, allowing customers to experience eyeglasses and sunglasses before making a purchase.
These implementations have contributed to improved customer satisfaction, reduced return rates, and increased sales for the respective brands.


III. Chatbot Technology

Chatbot technology utilizes artificial intelligence to simulate human conversation and provide automated assistance to users. One notable provider of chatbot technology is Zipchat, a platform that offers advanced AI-powered chatbots for seamless customer interactions.
These chatbots can handle a wide range of customer queries, from basic support questions to personalized product recommendations, enhancing the overall shopping experience.

Benefits of Chatbot Technology

The integration of chatbot technology brings significant benefits to eyewear e-commerce websites.

  • Support customers anytime, anywhere,
  • Enhance customer satisfaction and loyalty,
  • Recommend products based on customer data,
  • Increase conversion rates and average order values,
  • Help human agents by automating routine tasks and giving instant responses.

Eyewear brands using Chatbot

Le Petit Lunetier is an exemplary eyewear e-commerce website that has successfully leveraged chatbot technology to enhance customer interactions. Through their chatbot, they provide personalized product recommendations based on customer preferences and style, creating a tailored shopping experience.
Moreover, the chatbot serves as a reliable customer support channel, addressing common queries and guiding customers through the purchasing process, ultimately contributing to a seamless and engaging shopping journey.


IV. Customer Service Software

A Customer Service Software is a comprehensive system that enables businesses to manage and streamline their customer support operations. It typically includes features such as ticket management, knowledge base, live chat, and integration with various communication channels to provide a seamless and efficient support experience.
Two prominent platforms in this domain are Zendesk and Help Scout, both of which offer a wide array of features to enhance customer service and automate support operations.

Benefits of Customer Service Management tool

Customer Service plays a pivotal role in enhancing customer satisfaction and fostering loyalty. By providing efficient and personalized support, businesses can:

  • Solve customer problems and questions quickly, leading to more satisfaction,
  • Keep track of customer interactions, leading to more personalized and informed support later,
  • Build stronger bonds with customers and make them loyal for a long time.


V. Social Media Marketing

Social media marketing is a strategic approach that utilizes social media platforms to connect with the target audience, build brand awareness, drive website traffic, and ultimately increase sales.
Working on social media involves creating and sharing engaging content, interacting with followers, and running targeted advertisements to achieve specific marketing goals. Some brands, for example, use AR filters for glasses to get closer to their community.

Benefits of Social Media Marketing

Social media marketing offers significant benefits for eyewear e-commerce websites:

  • Increase brand awareness by reaching a big and varied audience,
  • Boost visibility and interest with appealing visual content and engagement,
  • Drive high-quality traffic to e-commerce websites,
  • Help brands to share product images, videos, and website links, leading users to discover and buy their eyewear collections.

Eyewear retailers leveraging Social Media Marketing

  • K-eyes effectively integrates its Instagram feed directly on its website, showcasing its eyewear products and engaging content to website visitors. This seamless integration allows the brand to leverage its social media presence to enhance the online shopping experience and further promote its products.
  • Jimmy Fairly has innovatively utilized social media marketing by creating Instagram filters that enable users to virtually try on their glasses directly within the social media platform. This interactive approach not only promotes their products but also provides an engaging and immersive experience for their audience, ultimately driving brand visibility and customer engagement.


VI. Email Marketing Automation

Email Marketing Automation is a technology that allows businesses to send personalized and targeted messages to their customers at the right time. It works by using customer data and behavior to create highly relevant and timely email campaigns. This can include sending welcome emails, abandoned cart reminders, product recommendations, and more. Email Marketing Automation platforms typically use a combination of customer data, segmentation, and triggers to send the right message to the right person at the right time.

Benefits of Email Marketing Automation for Eyewear E-retailers and Brands

Email Marketing Automation offers several benefits for eyewear e-retailers and brands. It allows them to :

  • create personalized and targeted emails,
  • increase customer engagement,
  • build a strong relationship and brand loyalty.

Therefore, brands can use automation to send personalized product recommendations based on a customer's browsing or purchase history. They can also make advanced segmentation, and A/B testing.

Examples of Email Marketing Automation Platforms

  • Brevo: Brevo is an example of an Email Marketing Automation platform that offers advanced features for e-retailers. It provides tools for creating personalized email campaigns, segmenting customers based on their behavior, and integrating with e-commerce platforms to send targeted messages based on customer actions.
  • MailChimp: MailChimp is a popular Email Marketing Automation platform that offers a wide range of features for e-commerce businesses. It provides tools for creating automated email campaigns, segmenting customers based on their behavior, and integrating with e-commerce platforms to send targeted messages based on customer actions. MailChimp also offers a vast library of plugins and extensions that can be used to improve the user experience, such as integration with e-commerce platforms, advanced segmentation, and A/B testing.


VII. SMS Marketing Campaign

An SMS Marketing Campaign involves the use of text messages to deliver promotional content, offers, or important updates to customers. It works by businesses collecting phone numbers from their customers and then using an SMS marketing platform to send targeted messages.
These messages can include information about new product releases, special discounts, limited-time offers, or other relevant updates. SMS Marketing Campaigns are a direct and effective way to reach customers and drive engagement.

Benefits of SMS Marketing Campaign for Eyewear E-retailers and Brands

SMS Marketing Campaigns offer several benefits for eyewear e-retailers and brands. By using this strategy, brands can:

  • Have a direct contact with customers,
  • Announce new product releases, or special discounts,
  • Use geofencing to drive customers in-store.

For eyewear brands, SMS campaigns can be particularly effective. These messages can help drive more sales by creating a sense of urgency and exclusivity, encouraging customers to make a purchase.

Eyewear Brands using SMS Marketing Campaign

  • Prooptica: Prooptica.pt is an example of an eyewear brand that uses SMS Campaigns to drive more sales. By sending targeted messages about new product releases or special discounts directly to their customers' phones, they can effectively create a sense of urgency and exclusivity, encouraging customers to make a purchase.
  • Afflelou: Afflelou.com is another eyewear brand that utilizes SMS campaigns to engage customers and drive sales. The brand promotes their special offers and glasses catalog through virtual try-on linked to the text message.



By incorporating these tools into your eyewear e-commerce strategy, you can enhance the shopping experience for your customers, increase brand visibility, and drive website traffic.

Remember that each tool should align with your business goals and customer preferences. Stay informed about industry trends and adapt your approach accordingly.




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