Fittingbox digitizes renowned manufacturers' eyewear catalogs to be available in virtual try-on

05 September 2023 • 2 min read

The provider of realistic digital glasses keeps on extending its 3D frame database by digitizing global manufacturers’ brand portfolios including Marchon’s, Eschenbach’s, De Rigo’s and Charmant’s among others.


Digitizing popular brands' glasses in 3D so they can be tried on online

Fittingbox, pioneer in lifelike 3D representations of glasses, features the world’s largest database of digital frames and continues to make it grow by collaborating with well-known manufacturers - Eschenbach being the most recent. This latest achievement not only elevates the consumer experience but also extends a helping hand to eyewear manufacturers and retailers. By digitizing their catalogs and brand portfolios, Fittingbox facilitates the presentation of products in an innovative and engaging manner, enhancing the overall shopping process and driving customer engagement.

Eschenbach’s Sales Manager Karsten Möhrer says about the cooperation: "We are very pleased to have found a renowned partner in Fittingbox for the Virtual Try-On. Thanks to the innovative technology, we can optimally design the digital customer journey. A partner at eye level, after all."

The virtual try-on experience powered by Fittingbox's 3D technology transcends traditional online shopping, enabling customers to visualize how different frames complement their facial features and personal style. This immersive journey fosters a deeper connection between consumers and eyewear brands, offering a seamless path towards finding the ideal pair of glasses that perfectly reflects their identity.


Watch how a physical frame is turned into a digital one


Digital frames ok cropped

Gone are the days of merely imagining how frames might look.

Fittingbox's advanced 3D assets transport users into a vividly detailed digital environment, allowing them to virtually try on an extensive array of eyeglasses and sunglasses from the most popular brands. A key highlight of Fittingbox's identity also lies in its unrivaled database of digital glasses. With the largest collection of digital eyewear worldwide, encompassing a vast spectrum of the most sought-after brands, Fittingbox ensures that every customer's unique style and preferences are catered to.

Benjamin HAKOUN, CEO of Fittingbox, adds "It brings us immense joy to collaborate with globally acclaimed manufacturers such as Marchon, Eschenbach, De Rigo and Charmant. The numerous resellers who offer their brands can now have access to their entire collections in 3D by subscribing to our database. We take pride in this accomplishment and value the confidence these manufacturers have bestowed upon our expertise."

As Fittingbox continues to shape the future of eyewear retail through its groundbreaking technology, customers and industry stakeholders alike can anticipate a new era of personalized, immersive shopping experiences that seamlessly blend fashion and technology.


Experience ultrarealistic virtual try-on powered by Fittingbox


 

About Fittingbox

Based in France (Toulouse) and in the USA (Miami), Fittingbox has established itself as the world leader in virtual fitting and eyewear digitization. Fittingbox, the pioneer in Augmented Reality (AR) in Eyewear and frame digitization in 3D, develops cutting-edge optical solutions based on machine learning, computer vision, and now Diminished Reality (DR).

Quietly behind the scenes as the technology for the largest optical and luxury groups worldwide, Fittingbox was the first to launch the “virtual mirror” allowing consumers to try glasses on via a desktop or mobile device, in real time, thanks to augmented reality. The company generates more than 120 million virtual fittings per year and represents the largest database of 3D frames in the world, with over 155,000 pairs.

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