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Drive-to-Store Stategy - Free Guides
To boost sales in eyewear retails

Benefit from our free guides designed to help you drive customers
to your store and boost in-store sales.

You will find how to attract more customers in eyewear retail and
optimize your sales strategy to improve the customer experience.


Elevate eyewear sales with omnichannel strategy

Boost your eyewear sales and drive customers to your store by implementing an omnichannel strategy. Learn how to seamlessly integrate online and offline channels to enhance the customer experience throughout the buyer's journey.  Additionally, learn some techniques to maintain customer satisfaction and keep your brand top of mind for future purchases.

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From passerby to customer: The buyer's journey [part 1]

Omnichannel strategy attracts passerby to the store by creating a consistent brand image and engaging customers through exclusive deals, interactive content, and location-based technology. The goal is to provide a seamless shopping experience across all channels, from in-store to online. Our guide will take you through the future of eyewear shopping, especially when incorporating digital into store.

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Customers are mobile-first: The buyer's journey [part 2]

Many customers will explore your eyewear shop while online on their smartphone or tablet. This is also true if they are engaging on social media and follow a link back to your website. If your online content is not properly optimized for mobile, then that can drive to lost sales. Here are some tips to provide customers with a smooth shopping experience based on mobile first strategy.

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Always delight your customers: The buyer's journey [part 3]

Want to increase customer loyalty and drive more sales? Delighting your customers throughout their entire omnichannel buyer's journey is key. Learn some strategies and techniques to keep your customers engaged with your brand and provide satisfaction for any shopping experience.

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Engagement & Conversion Rate

Find out the impact of Virtual Try-On on 5 million page views on Fielmann's website.

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