Omnichannel marketing is essential if you want to attract and nurture modern consumers through their unique buyer’s journeys. In previous...
In-store
Customers are mobile-first: Buyer's journey in omnichannel [part 2]
Omnichannel marketing is a multichannel sales approach that provides customers with an integrated shopping experience. The customer can be...
From passerby to customer: Buyer's journey in omnichannel [part 1]
It would be nice if the path to eyewear sales was as simple and as smooth as is often described. But any talk of THE buyer’s journey is...
Augmented reality to redefine the in-store shopping experience
February 3, 2020 -
In-storeAugmented reality is impacting the retail world and providing eyewear specialists with the opportunity to redefine the shopping experience.
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