User Experience

Reducing product returns is one of the biggest challenges in e-commerce eyewear sales. Customers ordering glasses from another country...

In a busy optical practice, every minute counts. When exams run longer than expected, it not only delays the next patient but also...

Measuring your pupillary distance is an essential step when ordering prescription glasses online. This often-overlooked number ensures your...

Measuring pupillary distance is a critical step in ensuring that prescription glasses provide clear, comfortable vision. Whether in-store...

Gen Z now represents over 40% of global consumers, and their impact on ecommerce is undeniable. In the eyewear industry, this...

Millennials represent one of the largest consumer groups for eyewear, and their buying habits are strongly shaped by the digital world....

In the competitive eyewear market of 2025, measuring customer experience has become more sophisticated and more strategic. Modern cus...

In 2025, the eyewear industry is experiencing a major transformation in how shoppers engage with brands. Customer expectations are shaped...

Virtual try-on technology is transforming the eyewear industry by helping customers try on frames digitally before making a purchase....