Actions for maximizing sales on your online store

Most eyewear online stores have the potential to at least double their ecommerce conversion rate by enhancing key steps of the buying...

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Why it's important to get the right fit when buying glassses online

Why it's important to get the right fit when buying glasses online

If you're like millions of people who wear glasses, you know that it's important to get the right size. While eyeglasses are an eyecare...

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Virtual try-on: the importance of true-to-life rendering

More and more eyewear companies have adopted the "try-before-you-buy" approach when it comes to improving their customers' path to...

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The shopping journey in Augmented Reality

Augmented Reality: The New Normal of the Shopping Journey

It's no secret that technology has drastically changed the way we shop. From the early days of catalogs to today's endless online choices,...

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Why Retailers Must Adopt a Mobile-First Strategy

Are you reading this article on your cell phone? Chances are if you’re like most people on the planet, you spend most of your free time...

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The potential of virtual try-on in fashion sales

Virtual try-on awareness: an untapped potential

A large share of eyeglasses customers seems to remain unaware of virtual-try-on (VTO) services, even among those who have already visited...

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5 ways to develop your customer experience when online

5 strategies to improve the customer experience in 2022

The global pandemic has changed the way that consumers think, live, and buy in 2022 and it is forecasted to continue. Consumers are...

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Strategies to build trust with your customers when online

5 Ways to Boost Customer Trust in 2022

A great turning point occurred when the pandemic affected how customers shopped in person. Fears that customers may contract the virus...

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Augmented Reality enhances online shopping experience

How does Augmented Reality Impact Online Shopping?

The digital landscape has changed the way we experience the world, however, augmented reality has taken it to another level. In the last...

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