E-Commerce

Most eyewear online stores have the potential to at least double their ecommerce conversion rate by enhancing key steps of the buying...

If you're like millions of people who wear glasses, you know that it's important to get the right size. While eyeglasses are an eyecare...

More and more eyewear companies have adopted the "try-before-you-buy" approach when it comes to improving their customers' path to...

It's no secret that technology has drastically changed the way we shop. From the early days of catalogs to today's endless online choices,...

Are you reading this article on your cell phone? Chances are if you’re like most people on the planet, you spend most of your free time...

A large share of eyeglasses customers seems to remain unaware of virtual-try-on (VTO) services, even among those who have already visited...

The global pandemic has changed the way that consumers think, live, and buy in 2022 and it is forecasted to continue. Consumers are...

A great turning point occurred when the pandemic affected how customers shopped in person. Fears that customers may contract the virus...

The digital landscape has changed the way we experience the world, however, augmented reality has taken it to another level. In the last...