Omnichannel marketing is essential if you want to attract and nurture modern consumers through their unique buyer’s journeys. In previous...
User Experience (3)
Customers are mobile-first: Buyer's journey in omnichannel [part 2]
Omnichannel marketing is a multichannel sales approach that provides customers with an integrated shopping experience. The customer can be...
From passerby to customer: Buyer's journey in omnichannel [part 1]
It would be nice if the path to eyewear sales was as simple and as smooth as is often described. But any talk of THE buyer’s journey is...
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