How to sell glasses online with the best buying experience?

Afflelou group is a major player in the optical sector in France and Europe, perceived as the "preferred optical brand in France". With the...

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Always delight your customers: Buyer's journey in omnichannel [part...

Omnichannel marketing is essential if you want to attract and nurture modern consumers through their unique buyer’s journeys. In previous...

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Customers are mobile-first: Buyer's journey in omnichannel [part 2]

Omnichannel marketing is a multichannel sales approach that provides customers with an integrated shopping experience. The customer can be...

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From passerby to customer: Buyer's journey in omnichannel [part 1]

It would be nice if the path to eyewear sales was as simple and as smooth as is often described. But any talk of THE buyer’s journey is...

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Augmented reality to redefine the in-store shopping experience

Augmented reality is impacting the retail world and providing eyewear specialists with the opportunity to redefine the shopping experience.

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Augmented reality helps you to choose your glasses

Eyewear online: Virtual Try-On and Augmented Reality

Popularized by Pokémon Go, augmented reality (AR) is now present in all sectors. Successfully launched in the online ready-to-wear, this...

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Try your glasses on with FittingBox solution

Virtual Try-On: New Eldorado for online eyewear

Far from being a simple trend, virtual-try-on (VTO) is rapidly developing in the e-commerce sector, where it has a significant role in...

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The 8 must have tools for eyewear e-retailers

To be successful in today’s online eyewear space, you need to constantly interact with your customers. Regardless if they are fashion...

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Some steps to make higher your e-commerce sales

6 steps to make your online eyewear sales strategy stronger

There is a four-letter word guaranteed to move your eyewear stock and bring in new customers: SALE. People love them – and not just during...

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