Customers are mobile-first: Buyer's journey in omnichannel [part 2]

Omnichannel marketing is a multichannel sales approach that provides customers with an integrated shopping experience. The customer can be...

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From passerby to customer: Buyer's journey in omnichannel [part 1]

It would be nice if the path to eyewear sales was as simple and as smooth as is often described. But any talk of THE buyer’s journey is...

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Augmented reality to redefine the in-store shopping experience

Augmented reality is impacting the retail world and providing eyewear specialists with the opportunity to redefine the shopping experience.

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Augmented reality helps you to choose your glasses

Eyewear online: Virtual Try-On and Augmented Reality

Popularized by Pokémon Go, augmented reality (AR) is now present in all sectors. Successfully launched in the online ready-to-wear, this...

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Try your glasses on with FittingBox solution

Virtual Try-On: New Eldorado for online eyewear

Far from being a simple trend, virtual-try-on (VTO) is rapidly developing in the e-commerce sector, where it has a significant role in...

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The 8 must have tools for eyewear e-retailers

To be successful in today’s online eyewear space, you need to constantly interact with your customers. Regardless if they are fashion...

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Some steps to make higher your e-commerce sales

6 steps to make your online eyewear sales strategy stronger

There is a four-letter word guaranteed to move your eyewear stock and bring in new customers: SALE. People love them – and not just during...

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FittingBox listed as recommended vendors in the last Gartner study

What is MIXED REALITY? Mixed reality (MR) is the merging of real and virtual worlds, where physical and graphical objects appear to...

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How to organize your eyewear catalog

How to organize your eyewear catalog according to your customers'...

Eyewear buyers have diverse typologies: fashion seekers, eyewear lovers, educated choosers , sports eyewear, eco-friendly, or even thrifty.

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