News & Press Releases

Omnichannel marketing is a multichannel sales approach that provides customers with an integrated shopping experience. The customer can be...

It would be nice if the path to eyewear sales was as simple and as smooth as is often described. But any talk of THE buyer’s journey is...

Augmented reality is impacting the retail world and providing eyewear specialists with the opportunity to redefine the shopping experience.

Popularized by Pokémon Go, augmented reality (AR) is now present in all sectors. Successfully launched in the online ready-to-wear, this...

Far from being a simple trend, virtual-try-on (VTO) is rapidly developing in the e-commerce sector, where it has a significant role in...

To be successful in today’s online eyewear space, you need to constantly interact with your customers. Regardless if they are fashion...

There is a four-letter word guaranteed to move your eyewear stock and bring in new customers: SALE. People love them – and not just during...

What is MIXED REALITY? Mixed reality (MR) is the merging of real and virtual worlds, where physical and graphical objects appear to...

Eyewear buyers have diverse typologies: fashion seekers, eyewear lovers, educated choosers , sports eyewear, eco-friendly, or even thrifty.